What is a squeeze page?
Email marketing is one of the best marketing opportunities available today.
We have previously talked about keyword research – knowing what your potential customers are looking for.
Now that you know the search terms your potential clients are entering into a search engine, you want to capture their information when they come to your website.
How Do I Start? Here is an overview of the process:
1. Start with an easy to remember domain name. (I have www.LadybugWreaths.com. It is short, sweet and easy to remember!)
2. Create a short page that sits above the fold.
This means that when someone goes to your squeeze page they shouldn't have to scroll down. Everything you want them to see is visible without scrolling.
A good example of this is www.SilentJim.com. When you go to this website you see the whole site without scrolling.
3. Have a free gift that your customers would value.
I give away a PDF on wreath design and a bow-making video. This provides good content and could sell easily on its own.
4. Provide benefits in a bullet format.
I'll go back to Jim's squeeze page. He has three benefits! You can see immediately whether you want his newsletter.
5. Make it clear that they will be receiving relevant information.
It is important that visitors understand that you are going to be sending them information that will be of interest to them.
Many marketers end up sending offer after offer and don't build a relationship with their readers.
Make sure you always provide information that is good content and your readers will appreciate.
In another article, I will talk more about email marketing, and what to do with the names on your email list after you have them.