**ETSY SHOP CRITIQUE** For Lana – Kerry Thames
This is a very pretty Etsy Shop Lana! We have a few suggestions which should help you optimize your shop for selling more of your designs.
Your shop has a great cohesive look. Your photo backgrounds look good and are consistent.
Your banner is nicely done. The colors go with the shop. The only thing I would do different to the banner is make images on each side a little larger so they come in further.
SHOP TITLE:
Use keywords here to describe what you make, such as: Silk Flower Wreaths, Décor Mesh and Burlap Wreaths…If it fits or just modify..
SHOP SECTIONS:
Shop sections need to be keyword specific. You're allowed 15 Shop sections now. I would break up those that you’re trying to combine two in one. Examples: Spring Wreaths, Summer Wreaths, Burlap Wreaths, Easter Wreaths, Patriotic Wreaths, Baby Wreaths, etc..
SHOP ANNOUNCEMENT:
The first two sentences are the most important and should be keyword rich. You’ve done a great job with this. You can add coupon codes here or announce shop End this announcement with a warm welcome and anything else you want to add.
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Wonderful job at filling out the sections about yourself and your shop. Policies are good.
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I noticed in a number of your listing titles you are using the same keyword in the very beginning. You can only rank once for that keyword. I would start each listing title with a different keyword if you can.
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Check the compotation for each of the keywords. “Spring Grapevine Wreath” is a little high but you’re on the first page so I would change out the others that have that in the beginning of the title. “Large Grapevine Wreath” is real good. Really dig deep for keywords you can rank for.
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You are writing a good listing description but break it up into small paragraphs. It’s easier for people to read.
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In each of your listing put the link back to your home page in it. https://www.etsy.com/shop/WruffleWreathsbyLana?
I hope that these suggestions will make a difference in your Etsy shop and also increase your sales!
Happy Wreathing!
Nancy!
What member of Best of Nancy are saying about this critique
Great critique. Beautiful shop – Clara Nicole
Still learning something new! I didn't realize you would only rank once for the same key word. hmmm. Great critique! – Hallie Sue Wells.
Thanks so much, Nancy! I will take those suggestions and make improvements! smile emoticon