**ETSY SHOP CRITIQUE** For Lana – Kerry Thames
This is a very pretty Etsy Shop Lana! We have a few suggestions which should help you optimize your shop for selling more of your designs.
Your shop has a great cohesive look. Your photo backgrounds look good and are consistent.
Your banner is nicely done. The colors go with the shop. The only thing I would do different to the banner is make images on each side a little larger so they come in further.
Use keywords here to describe what you make, such as: Silk Flower Wreaths, Décor Mesh and Burlap Wreaths…If it fits or just modify..
Shop sections need to be keyword specific. You're allowed 15 Shop sections now. I would break up those that you’re trying to combine two in one. Examples: Spring Wreaths, Summer Wreaths, Burlap Wreaths, Easter Wreaths, Patriotic Wreaths, Baby Wreaths, etc..
The first two sentences are the most important and should be keyword rich. You’ve done a great job with this. You can add coupon codes here or announce shop End this announcement with a warm welcome and anything else you want to add.
Wonderful job at filling out the sections about yourself and your shop. Policies are good.
I noticed in a number of your listing titles you are using the same keyword in the very beginning. You can only rank once for that keyword. I would start each listing title with a different keyword if you can.
Check the compotation for each of the keywords. “Spring Grapevine Wreath” is a little high but you’re on the first page so I would change out the others that have that in the beginning of the title. “Large Grapevine Wreath” is real good. Really dig deep for keywords you can rank for.
You are writing a good listing description but break it up into small paragraphs. It’s easier for people to read.
In each of your listing put the link back to your home page in it. https://www.etsy.com/shop/WruffleWreathsbyLana?
I hope that these suggestions will make a difference in your Etsy shop and also increase your sales!
What member of Best of Nancy are saying about this critique
Great critique. Beautiful shop – Clara Nicole
Still learning something new! I didn't realize you would only rank once for the same key word. hmmm. Great critique! – Hallie Sue Wells.
Thanks so much, Nancy! I will take those suggestions and make improvements! smile emoticon