**ETSY SHOP CRITIQUE** For Lynn Sheppard Hardy
This is a nice Etsy Shop Lynn! We have a few suggestions which should help you optimize your shop for selling more of your designs.
Your shop doesn’t have quite a cohesive look. Your photo backgrounds look great and are consistent except a couple that have dark backgrounds that should be changed.
Your banner is throwing off the look of the overall page. I like the design of the banner but the coral color doesn’t seem to fit in and you have too much wording in it. I would consider changing the color to a cooler color to match the rest of the shop and come up with a simple tagline. Your profile picture is a little dark but that’s easy to lighten up.
SHOP TITLE:
Use keywords here to describe what you make, such as: Silk Floral Wedding Bouquets & Décor
SHOP SECTIONS:
Shop sections need to be keyword specific. You're allowed 10 Shop sections. Examples: Flowers for Wedding or Silk Wedding Flowers, Silk Flower Wreath. I would remove Candlestick Toppers, it’s not a term being searched at all as well as Urn Ring. It should be Lantern Ring.
SHOP ANNOUNCEMENT:
The first two sentences are the most important and should be keyword rich. Be more specific with your keywords, like: “Specializing in handmade Everyday Wreaths, Wedding Bouquets or Bridal Bouquets, Silk Flower Arrangements, Decorative Front Door Wreath..ETC..
• End your announcement with a warm welcome or anything else you want to add.
• Make sure you complete your profile section.
• Double check that the keywords used in your title is being searched in Etsy Search. I noticed a number of your listings either start with words or have words in the title that are not being searched for.
• You have one listing that is using the word Urn incorrectly and it should be changed to Candle Lantern
• You are writing out good listing descriptions just be sure to use the keyword you are trying to rank for in the first sentence of your listing.
I hope that these suggestions will make a difference in your Etsy shop and also increase your sales!
Happy Wreathing!
Nancy
What Best of Nancy members are saying about this critique.
"What an awesome critique. Very helpful" – Betty Cunnigham
"Thank you Nancy for the feedback! I appreciate anymore advice you can give on this!" Lynn Hardy
I’m Nancy Alexander, a world renowned wreath designer, teacher and author. My dream is to share my secrets of making gorgeous wreaths and then teaching you how to sell online just as I do! 
