You’ve worked hard! Many have signed up to your list…
To get others to sign up to receive your emails, you had to first get permission. You need to tell them why they might want to hear from you.
Talk about what you have to offer; make people think they need your content in their inbox.
Several options are:
- Keep them up to date with what you’re up to with a blog
- Give them a free download such as a short eBook or video
- Notify them of new products or services
Think back… why did you sign up for the newsletters you receive? What enticed you? What did you want? I’ll bet what has worked for you will work for others following you.
So you’ve got their email addresses, now what?
It’s time to manage your subscribers’ expectations. Email marketing is all about expectations, and it’s up to you to set them. This means creating an email marketing plan that you can follow through with, while you communicate this with your audience.
To manage expectations, it’s a good idea to send your subscribers a quick follow-up email immediately after they’ve subscribed.
This is an optimal opportunity for you to:
- Thank them for subscribing
- Introduce yourself
- Send material you think they’ll be interested in as new subscribers
- Remind them how often to expect your messages
Almost all email service providers give you the option to create an autoresponder workflow (something we’ll talk about a little bit later), so use it!
Just remember: If you promise to send 1 email per week but instead send them one daily, then you’re setting yourself up for some angry subscribers. On the other side of the story, if you promise to send one post daily, and only deliver once a month… you can bet people won’t be happy either.
Time to send out interesting emails…
- Start with a consistent newsletter with the most important thing — GREAT content!
- Just remember in emails & newsletters, potential customers want free information from you.
- That’s why they signed up in the first place. As long as you give more than you take, you’ll have a subscriber for life!
Make it readable:
- Use bullet points, subheadings, and plenty of short paragraphs…
- Use simple HTML or text posts.
Proof and Edit:
- This is most important.
- Read you email over many times!!
- Things can slip by you so get someone else to proof your newsletters.
- It is of most importance that there are NO misspelled works and your grammar is correct.
Before sending out your newsletters, make sure to have a clear, concise, and catchy (3 Cs) Subject Line… This is VERY important – they will open or not open your email by just looking at the subject line.
Good luck! Knock their socks off… lol