Do you know your customers?

Who are your customers? Do you know:know-your-customer

  • Who they are
  • What they want
  • What they are searching for
  • Their biggest problem
If you don’t know your customer then chances are they are not going to find your solution!

You need to get inside the head of your potential customer and think about what they are searching for online.  Whatever you customer is looking for are the keywords you want to target.

Jim Cockrum talks about keywords in his new book, “Free Marketing: 101 Low and No Cost Ways to Build Your Business.”  Learn more about keywords from Internet Tutor.

My goal with any project is to get ranked in the top 20 results of Google for my primary keyword phrase. In order to meet this goal I need to know who my market is, what they are searching for and how to provide the best solution for their problem.

I am not going to tell you this part is easy. It isn’t! It takes some work and some digging to come up with the best keywords to target. But I will tell you that is you don’t do this your website traffic is ‘toast.!

How Do I Start?
Here is an overview of the process:
1. Start with broad terms and look for relevant niches
2. Iterate between finding terms with sufficient search volume and low competition

Click here, Free Marketing 101 Videos, to read the full article and watch the video.


My recommendation is that you spend time upfront understanding what your customers are looking for. Do this before you pick a domain name or build a website!

Once you understand what they are looking for, you can develop a strategy to get in front of them.